Employees can also be your company's best brand advocates. And since 50% of employees on social media are already posting about their company (based on MSL Group Social Employee Advocacy 2015 study), it's to the benefit of the company brand to ensure employees understand not only the company's brand voice but also their own and how the two are connected. On this episode Diane Diaz helps us to explore how we can find the happy medium between personal brand and company brand and use this to create winning organizations.